Since the days when e-mail marketing was just beginning his rise and gradually gathered momentum, the letters were sent almost at random. There is a mailing address in the public domain - it has already become a target for the next letter. All this led to what appeared SPAM,that is spam. People do not want to receive mail, which did not ask themselves. Because personal mailbox - it’s a private space of the owner. He is the king there and irritating to refer to any events that occur without his direct involvement. After that, the experts e-mail marketing have entered such
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